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How to write a cold email that gets a reply

Cold emails fail because they open with your resume. Open with why they should care.

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Three ways to say it

Scenario 1
You want to pitch a founder for advice
What you'd type

hi my name is [name] and i'm the founder of [thing], i've been following your work for a while and i really admire what you're doing, i'd love to hop on a quick call sometime if you have 15 minutes

LessBot
What to send

Your work on [specific thing] is the reason I'm reaching out — building something adjacent. 15 min this month?

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Scenario 2
You want an intro to someone
What you'd type

hi! this might be a long shot but i noticed you're connected to [person] and i've been trying to get in touch with them, would you be open to making an intro?

LessBot
What to send

You're connected to [person] — could you make a quick intro? Happy to send a forwardable blurb.

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Scenario 3
You want to sell them something
What you'd type

hi! i work at [company] and we help teams like yours with [thing], i'd love to schedule a quick demo if you have 20 minutes to see if we might be a fit

LessBot
What to send

You've likely tried [thing] to solve [pain]. We do it 3x faster. Worth a 15 min look?

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